PARTNERS
Grow device sales and recurring assay revenue
iaX transforms rapid tests into machine-read, quantitative, cloud-connected diagnostics — opening clinic, pharmacy, EMS, and field channels so you win more tenders and build recurring consumable revenue.
ARE WE A MATCH?
Your established channels + Our innovation = shared success
We partner with established healthcare distributors — and sector specialists in veterinary, food safety, water/environment, and crop/livestock — with strong channels and regulatory readiness.
Ideal partner attributes include:
Coverage of key markets — clinics, hospitals, EMS, public health buyers, and sector specialists in veterinary, food safety, water/environment, and crop/livestock.
Handle registrations, ISO familiarity, vigilance and compliance in your territory
Diagnostics reps, tender capability, and co-marketing muscle to drive adoption
Training capacity and L1/L2 support to keep customers productive after deployment
Forecasting, stock management, nationwide coverage, and investment to scale
WORKING TOGETHER
We support and work with you to optimise success
You get a differentiated, high-velocity diagnostics platform that opens new accounts, drives recurring revenue, and comes with enablement, compliance, and co-marketing muscle to scale fast.
- Healthy device margins on iaX placements
- Recurring revenue from consumables (LFAs)
- Optional services attach: installs, training, integration, managed reporting
- Cross-sell across sectors (Human Health, EMS, Public Health, Aquaculture, Crop, Livestock, Water/Env, Food Safety, Veterinary)
- Universal reader: works with multiple LFA brands; quantitative, machine-read results
- Cloud reporting and audit trails out of the box (compliance-ready)
- Access to an ecosystem of iaX-Qualified assays
- Case-study support to create pull in your territory
- Deal registration and territory protection (performance-based)
- Lead sharing from Assaya to your territory
- Pilot support: demo kits, battlecards, objection handling
- Tender support: technical specs, compliance language, pricing packs
- Sales and technical training certifications
- Checklists, quick-start guides, and solution playbooks
- Fast onboarding with a 90-day launch plan
- Market development funds, co-marketing, launch campaigns, webinars and events
- Brand assets: imagery, video, product one-pagers, pitch decks
- Joint PR and partner directory listing
- RMA/warranty program, spares, turnaround SLAs
- Remote device management and fleet monitoring options
- Forecasting collaboration, price protection for stocking, demo pool support
- APIs, webhooks, CSV to EMR/LIMS/ERP; reference connectors
- Security pack: encryption, RBAC, audit logs; regional hosting options
- Sandbox, sample payloads, and UAT checklists
- Documentation kits for registrations and listings where applicable
- Post-market surveillance and vigilance alignment
- ABAC/FCPA compliance framework and contract clauses
- Partner portal: pipeline dashboards, win/loss insights
- Quarterly business reviews and joint growth plans
- Early access to roadmap; co-development opportunities
HAVE QUESTIONS?
Distributor FAQs
These are some of the most common questions raised by distribution partners. If you have others we are happy to answer them.
+Who’s a good fit for Assaya distribution?
+What exactly are we distributing?
+Is territory exclusivity available?
Exclusivity is earned, not promised. We start with a provisional (non-exclusive) launch. This can be reviewed after you hit the agreed activation milestones (e.g., sales results, certified reps, pilots started, initial placements, lead-response SLA). At this point we may grant exclusive rights for the defined territory/sector. Exclusivity is maintained by performance and meeting KPIs; if KPIs are missed, we may initiate a cure plan, or distribution reverts to non-exclusive.
In short, our goal is to have each sector within a territory well served, by a committed and high-performing distribution partner. In return for commitment, effective coverage and performance we will reward the partner with exclusivity.
+Do you appoint distributors by sector (e.g., Human Health, EMS, Public Health, Veterinary, Crop/Livestock)?
Yes. We award distribution by sector within a territory so the best-fit distribution partner covers each market.
- Sector-scoped rights: You may hold one or multiple sectors; others can be awarded to different distributors in the same territory.
- Performance-based exclusivity: Exclusivity activates per sector once activation milestones are met and is maintained by quarterly KPIs.
- Growth path: Exceed KPIs for three consecutive quarters and we’ll review adding sectors or expanding territory.
- Fair carve-outs: Named strategic accounts, government tenders requiring multiple bidders, and unserved leads (no response within SLA).
Example: One partner may hold Human Health & EMS, while another holds Crop Health, Livestock, and Veterinary in the same territory.
+Are there any carve-outs to exclusivity?
+How does deal registration work?
+Do you share leads?
+What margins should we expect?
+Is co-marketing funds available?
+What enablement do we get?
+Do you provide demo units?
+What about service and RMAs?
+What are the regulatory expectations?
+How is data handled?
+Can we integrate with hospital/LIMS/EMR systems?
+What does "iaX-Qualified" mean for assays?
+Can we have specific Lateral Flow Assays qualified for use with iaX?
GETTING STARTED
Let’s talk and see if we’re a good match
To get started please share your organization profile in the form below and we will schedule an intro call.
This short form helps us assess fit and plan next steps. Tell us who you serve and where you operate, and we’ll review quickly and set up a brief intro call. We award distribution by sector within a territory and activate exclusivity based on performance.